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Cosmetics firm unveils new plant

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GT Cosmetics formally inaugurated its manufacturing plant in Luzon last May 21 to be able to cater to the increasing demand of its Philippine-made beauty products – both locally and internationally.

The P13-million Bulacan plant will have a daily production capacity of 4,000 units of each product, similar to that of GT Cosmetics Manufacturing's main plant in Liloan, Cebu.

Since it was founded in 1994, GT Cosmetics slowly captured its market initially by word of mouth and lately through social media – or "peer to peer" marketing -- that miraculously made its products among the sought-after brands in the country today.

The Bulacan plant is also expected to augment the production output in Cebu as GT Cosmetics is contemplating on expanding its foreign market following its first-ever export shipment of over 1,000 beauty soap products to Finland late last year.

"We have been receiving requests of samples of our products, especially our bestsellers – the papaya and carrot soap variants – from Japan, Hong Kong and Dubai, and we hope to consummate a deal with these clients soon," owner and national sales manager Engr. Leonora B. Salvane said.

Salvane, who is a chemical engineer, formulated the company's beauty bar soaps using organic and herbal extracts that help improve the skin. It comes in three variants namely the carrot, papaya, and bleaching organic soaps.

According to one of the big retailing companies' report, GT Cosmetics topped the beauty soap brands in the market and was fifth in mainstream soaps nationwide in April this year. Its new line of cosmetic cream products -- night cream, day cream, sunblock, and toner -- are also starting to gain popularity among new and avid users.

GT Cosmetics products are available Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.*PR

 

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